graphic design, curation, cultural storyteller
Identity System
The identity positions the museum as both a cultural archive and an active site of inquiry — connecting past and present while emphasizing storytelling as a form of knowledge production.
As part of this rebrand, I developed Cornrow Cartography, a featured exhibition concept within the museum’s programming, extending the identity into a narrative and spatial experience.
Identity System
A core element of the system is a bracketed logotype, where nested forms frame and emphasize “African American,” creating a visual structure that both contains and highlights cultural content.
These brackets function as a graphic device for focus and framing — reinforcing the museum’s role in presenting, preserving, and contextualizing Black art and history.
Print & Visual Language
The bracket motif informs composition, hierarchy, and pacing — guiding how information is revealed and read.
This approach positions print not just as communication, but as a curated experience that reflects the museum’s emphasis on research and narrative.
Spatial & Environmental Design
The bracket system adapts to scale and environment — framing imagery, highlighting key figures, and organizing information within physical space.
Through this flexibility, the identity becomes architectural, integrating with the built environment while maintaining a consistent visual language.